Why does chicory appeal to coffee lovers?

For a long time, roasted chicory was relegated to the status of a substitute—a stopgap product in times of crisis, a “poor man’s” coffee. However, it is now experiencing a resurgence of interest, not among nostalgics, but among the most demanding coffee lovers. While a passion for coffee is generally associated with a taste for caffeine, things are changing: a growing number of connoisseurs are turning to chicory. Why? Because it meets deeply rooted sensory, physiological, and cultural expectations among coffee drinkers.

1. A taste experience close to coffee

Roasted chicory is made from the dried and slowly roasted roots of the Cichorium intybus plant. This processing method reveals naturally roasted aromas , often described as similar to those of coffee:

• Notes of roasted hazelnuts
• Accents of caramel and cocoa
• A slight bitterness, well balanced

These characteristics offer a familiar in-cup experience for coffee lovers, without having to give up the aromatic complexity that appeals to them so much.

2. Identical preparation, preserved ritual

One of the central elements of the love of coffee lies in the ritual of preparation . Espresso, V60, French press, moka pot: so many gestures that contribute to the pleasure.

Quality ground chicory, like that offered by Chico , is designed to be prepared with the same equipment as coffee. This allows for:

• Preserve habits
• Try recipes like latte, cappuccino or iced coffee
• Maintaining a strong emotional connection with the “coffee break” moment

In other words, chicory does not break the ritual: it extends it, in a different way.

3. A caffeine-free alternative that doesn't sacrifice taste

Many coffee lovers are looking to reduce their caffeine intake without sacrificing the pleasure of taste. Insomnia, palpitations, anxiety, digestive issues: caffeine isn't suitable for everyone, especially at the end of the day.

Roasted chicory:

• Contains no caffeine
• Can be drunk at any time, even in the evening
• Avoids side effects without compromising on taste

It then becomes a complement, or even a natural replacement for coffee, in a logic of moderation and balance .

4. A product consistent with modern values

Today's coffee lovers aren't just driven by taste. They also look for:

• Sustainable and traceable products
• Ethical and resource-friendly production
• Consumption aligned with their environmental convictions

Chicory cultivation, which requires less water than coffee and is often more local (particularly in France and Belgium), offers a much lower carbon footprint . In addition, artisanal roasting and the commitments of brands like Chico resonate strongly with this new generation of demanding consumers.

5. A versatile base for experimentation

Finally, chicory is also a creative playground for curious coffee lovers:

• It can be mixed with coffee to reduce its strength.
• It can be used in desserts (tiramisu, ice cream, brownies)
• It works perfectly in cocktails and mocktails

Its complex aromatic profile makes it an ingredient in its own right in the gastronomic sphere.

Conclusion

Roasted chicory isn't just for those who want to avoid coffee. It speaks to enlightened coffee lovers , concerned about their health and the environment, and eager to explore a gourmet and refined alternative. It doesn't replace coffee by default, it complements it with intelligence and character .